Ad astra

Oh, yeah, and with everything else going on in my life…I’m starting a new job. I haven’t been talking too loudly about it, because since I am still at Asher Agency for a few more days. It seemed unprofessional to go crowing about my sweet new gig when I was still working as hard as I could to serve current clients. But enough people have asked me about it, I figured, well…time to crow about my sweet new gig.

 

As of June 21st I will be assuming the role of Creative Director at AdLab Advertising, filling the stanky, musty, fungus-ridden shoes of Shane Albahrani (his feet, dude…) as he transitions into the role he was born to play, the full-time radio voice of your Ft. Wayne Komets. He’s been running the show at AdLab for years. Now he tosses the torch to my hands, to hold high. (Habs fans will recognize the paraphrasing there.)

 

And while this new gig will be really, really sweet (a corner office! FOR ME!!) it will be very different, as the client list for AdLab is a bit more personal, local, downright homey, compared to some of the larger clients I’ve handled for the past three years. Not that Asher doesn’t have some of those types of clients: 3RRC, Turnstone, FWCS…there are tons of campaigns I have been so very proud to work on for those clients, and others. But with the enormity of Subway and some of Asher’s higher education clients always looming, it will be quite a change to do something different. I’ll be trying my best to help AdLab grow, to elevate our profile, to expand our scope and capabilities. It’s exciting. It’s challenging. And as a competitor, I love it. I can’t wait to roll my sleeves up and get to work.

 

As for my time at Asher, I can’t say enough good things. Dan Schroeter and Kelly Gayer took in a completely inexperienced copywriter and gave him a shot. Tom Borne said “Okay, sounds good.” Into the frying pan I went, concepting, writing, casting, directing, and producing all manner of print, TV, and radio spots. Over the last year and a half, I’ve added digital video and content creation, working alongside talented individuals like Morgan McIntire and Sean O’Leary and crafted digital and social media campaigns with Anthony Juliano, Brandon Peat, Brandon Wolf, Anthony Boyer, and Caity Rose. (In fact, if you see a video for FWA, Indiana Tech, or FWCS pop up on your timeline, there’s a good chance I did it, and those folks all added their parts to the process to make it work.) It’s crazy to sit back and think about how many wonderful people I got to know and love within the walls of that building on Wayne and Fulton. My work wife Jenna, my loveable uncle Larry…hell, I could go on and on and not mention everyone who has made my time there so enjoyable. So I won’t even try.

 

And of course, there’s Motia. Her alter ego has appeared in many of my science-fantasy short stories here in this blog from time to time, but the real AJ Motia is a hundred times as powerful, brave, smart, and kind. It was she who initially told me “I don’t know if you’d be interested in the Asher copywriting gig. It’s sort of entry-level.” But she also knew what I wanted to do, and she has been my champion every step of the way.

 

Finally, there’s my Sweet Baby. She and I are sat here on a Saturday, discussing life and how wonderful things are and what a strange, often trying trip it’s been for the last 13 years or so in Ft. Wayne. And how it really does feel like home, and we never want to leave. And how we can do whatever we want. And we will. And we love you guys. Thanks.

 

Excelsior!

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