What I Did Last Summer

Everything. I did everything last summer. Want to know why I haven’t touched this blog in forever? Because I was doing everything.

Let’s rewind a bit. I began the summer chugging along professionally in a pretty sweet gig as copywriter/digital content specialist for Asher Agency. To sum that position up: I would come up with ideas for commercial campaigns. TV, radio, digital, print, whatever mediums we were going to use, and then the message or thought behind said concept. From there, I’d work with the other creative team members to shape it up into something that made sense and looked great, and we’d produce it. I’d cast actors, guide the graphic artists, write the actual “copy” or words (spoken by actors or printed on billboards, etc.), get it all produced, and then we’d throw it all out there into the world. The process is truly a satisfying experience, watching your ideas come to life, even if only for thirty seconds at a time or on a clickable strip of banner on someone’s website.

I must’ve been fairly decent at this, because I started getting nibbles. People inquiring as to my future plans. Recruiters asking “Hey, how happy are you at Asher?” Finally, an old compatriot called me up and basically offered me his job as creative director. He described the position to me thusly: “you’ll come up with ideas for commercial campaigns. TV, radio, digital, print, whatever mediums we were going to use, and then the message or thought behind it. From there, you’ll work with the other creative team members to shape it up into something that made sense and looked great, and we’ll produce it. Cast actors, guide the graphic artists, write the actual “copy” and then throw ‘it all out there into the world.”

Huh. So, of course I took it. A corner office with windows? A bunch of new business cards? Hells yes. So I took a new position doing pretty much what I did at Asher, only with more perks and a nifty title. So that was cool.

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Plus, I mean…a place to hang an old Robert August promo flyer (autographed!) and prop my Scottish claymore against a vintage photo of Fred Toenges?! SIGN MY ASS UP!!

BUT WAIT, THERE’S MORE!

 

My wife and I also decided to sell our house. We had lived, with our two boys (Simon is 12, Rhys is almost 9) in a nice, old (built in 1920) home in the Oakdale Neighborhood in Ft. Wayne. Tree-lined streets, gorgeous old houses…and very narrow, busy streets. No back yard to speak of. Or front yard, for that matter. In other words, charming as all hell but not conducive to bike riding or football tossing or anything else that growing young men want to engage in. So, when the market heated up, Heidi and I jumped at the chance, trading the urban pulse of the ’07 for the serene spaciousness of the ’15. It was a long, hectic process, selling the old house. Folks can be very particular and selective, even in a sellers’ market. It was stressful, especially since we purchased our new (current) home before we’d sold the old one. But in the end we persevered, chalking up another adventure on the Watson Family history. (An adventure that yielded a three-car garage and the chance to hang hockey equipment up without carting it all to the basement after every practice or game.)

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Basically from this…

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…to this.

BUT YOU’LL NEVER BELIEVE WHAT HAPPENED NEXT!

 

Actually, that’s not accurate. The “next” part. That’s not how this timeline played out. Sorry. I strive for realism, and that’s…that’s misleading. Clickbait nonsense. No, this is actually something that’s been simmering along for a while now, but in addition to my role(s) at a couple of different ad agencies this year, I had the opportunity to write for a fun, exciting new enterprise. The minds at Bound Publishing have come up with a mobile-specific reader, and are releasing serialized stories on it. One of the cool features of the Bound app (learn more here or find them in the iTunes store) is the ability to expand on the story via sourcebook entries, diary passages, bits of propaganda, etc. from the story universe. If you’ve ever seen the Star Wars sourcebook or any of the supplemental Lord of the Rings or Song of Ice and Fire materials, imagine being able to have those open to cross-reference whilst reading the novels or watching the movies. “Oh! The model that Luke is playing with is an actual Incom T-16…and later, during the Death Star briefing, he talks about bulls-eyeing womp rats in it! I always wondered what the T-16 looked like!” Well, the Bound platform is like that, with all sorts of artwork and specific expanded entries, and I was asked to write the sourcebook materials for a science fiction space epic called Purgatorio. Go get the app and download it and let me know what you think. It’s been a great experience, and the Bound guys have given me all sorts of latitude. It’s been pleasant and rewarding, in a very different way than the advertising life.

http://www.getbound.io

A mobile-based work of expanded fiction, based on a mobile-based FPS game. Welcome to the future, kids.

So a very full summer now gives way to a hectic fall, because, as many of you know, we’re at the cusp of hockey season. And I live with a hockey family. Both kids play, Heidi is a team manager for one kid’s team, treasurer for the other, and I coach the boys and play in my own ASHL beer league every Sunday. From now until April. And it’s awesome. And we wouldn’t change this life for anything. Which leads me to my other big news…

 

WHICH WILL HAVE TO WAIT UNTIL NEXT TIME!!

 

Seriously, I can’t talk about it, but it’s pretty rad. Talk to you later.

Ad astra

Oh, yeah, and with everything else going on in my life…I’m starting a new job. I haven’t been talking too loudly about it, because since I am still at Asher Agency for a few more days. It seemed unprofessional to go crowing about my sweet new gig when I was still working as hard as I could to serve current clients. But enough people have asked me about it, I figured, well…time to crow about my sweet new gig.

 

As of June 21st I will be assuming the role of Creative Director at AdLab Advertising, filling the stanky, musty, fungus-ridden shoes of Shane Albahrani (his feet, dude…) as he transitions into the role he was born to play, the full-time radio voice of your Ft. Wayne Komets. He’s been running the show at AdLab for years. Now he tosses the torch to my hands, to hold high. (Habs fans will recognize the paraphrasing there.)

 

And while this new gig will be really, really sweet (a corner office! FOR ME!!) it will be very different, as the client list for AdLab is a bit more personal, local, downright homey, compared to some of the larger clients I’ve handled for the past three years. Not that Asher doesn’t have some of those types of clients: 3RRC, Turnstone, FWCS…there are tons of campaigns I have been so very proud to work on for those clients, and others. But with the enormity of Subway and some of Asher’s higher education clients always looming, it will be quite a change to do something different. I’ll be trying my best to help AdLab grow, to elevate our profile, to expand our scope and capabilities. It’s exciting. It’s challenging. And as a competitor, I love it. I can’t wait to roll my sleeves up and get to work.

 

As for my time at Asher, I can’t say enough good things. Dan Schroeter and Kelly Gayer took in a completely inexperienced copywriter and gave him a shot. Tom Borne said “Okay, sounds good.” Into the frying pan I went, concepting, writing, casting, directing, and producing all manner of print, TV, and radio spots. Over the last year and a half, I’ve added digital video and content creation, working alongside talented individuals like Morgan McIntire and Sean O’Leary and crafted digital and social media campaigns with Anthony Juliano, Brandon Peat, Brandon Wolf, Anthony Boyer, and Caity Rose. (In fact, if you see a video for FWA, Indiana Tech, or FWCS pop up on your timeline, there’s a good chance I did it, and those folks all added their parts to the process to make it work.) It’s crazy to sit back and think about how many wonderful people I got to know and love within the walls of that building on Wayne and Fulton. My work wife Jenna, my loveable uncle Larry…hell, I could go on and on and not mention everyone who has made my time there so enjoyable. So I won’t even try.

 

And of course, there’s Motia. Her alter ego has appeared in many of my science-fantasy short stories here in this blog from time to time, but the real AJ Motia is a hundred times as powerful, brave, smart, and kind. It was she who initially told me “I don’t know if you’d be interested in the Asher copywriting gig. It’s sort of entry-level.” But she also knew what I wanted to do, and she has been my champion every step of the way.

 

Finally, there’s my Sweet Baby. She and I are sat here on a Saturday, discussing life and how wonderful things are and what a strange, often trying trip it’s been for the last 13 years or so in Ft. Wayne. And how it really does feel like home, and we never want to leave. And how we can do whatever we want. And we will. And we love you guys. Thanks.

 

Excelsior!

Engage.

I get messages. In the old days, we’d call it ‘mail’ because that’s what it was…either the analog, delivered-by-a-human-to-your-house variety, or the slightly less archaic electronic mail. But nowadays, it seems like most important missives I receive are via text or the forced-upon-us Facebook Messenger. (I don’t like it. It’s trying too hard to insinuate itself into everything, including group texts, which are bad enough without having some third-party app mucking things up. But I digress.)

Some of the messages that come my way are less than flattering. Some of them are downright shitty. Many of them are simply childish, ignorant ranting. And yeah, some of them have really excellent points wrapped up in vitriol and foul language. And you know what? I read them all. If what I’ve written or posted has evoked enough of a reaction for someone to commit the time needed to put their thoughts and emotions into words and then hit ‘send’? Good on them. And good on me for pushing buttons and moving the proverbial needle. I am, if nothing else, a social media provocateur.

My good friend and staunch Conservative (how come Liberals never get to be ‘staunch?’ Sort of elitist, if you ask me) Todd has a theory. He believes that Facebook (or any social media, really) forces people to encapsulate their point in easy-to-read fragments or memes. Our newsfeed and Twitter and Instagram and so on are all just like the major news outlets; competing for attention and trying to hold our interest. Add to that the audience, both real and perceived, witnessing the exchanges, and the stakes get higher, the arguments become polarized miniature brawls, mosh-pits of political slogans and pithy zingers. Nobody wants to look weak, nobody wants to concede, nobody backs down.

Todd’s point is that if he and I sit and have a discussion about religion or politics over a pint or nine at a quiet, out of the way table in a quiet, out of the way pub, why, the entire tone is different. We’ll actually say to one another “That’s a great point, but…” or “A compelling argument. However…” Maybe we don’t change anyone’s views, but we at least offer the chance to peek through one another’s personal lenses and get a better understanding of the opposing side. Add to all this the unspoken language of body, tone, tension in one’s voice, and the level and complexity of communication increases exponentially. Plus, consider this very important point: you will choose your words so very carefully if you must say them aloud, into the face of the man or woman across the table from you; a person who is quite within spitting or punching distance. That’s a level of enforced respect lacking in your average internet dust-up.

So, anyway. Messages. I recently received one in complaint of a meme I’d created which underscored Donald Trump’s repeated calls to prevent any sort of Syrian refugees from entering the country. And yes, the whole image macro was designed to shock, as well as it was intended to put a human face on the suffering which is a daily occurrence in Syria and other areas of the Middle East. This fellow named Shane engaged me via private message, and I’m so very glad he did. Because even though our conversation began with some the one-sided heat that Facebook is known for, something wonderful gradually happened: we listened to one another. We engaged one another. Shane and I didn’t simply throw insults and swear words. We had a discussion, just as if we were sitting in a booth facing one another over pints of Guinness.

Here is our entire exchange. Shane’s words are black, mine are red.

 

 

Ok I have to ask something….. Obama signed a bill to raise pay for the military….. were you aware that he also signed to hold military pay after that so he and all of Congress didn’t have to miss their cushy paychecks? I was very much aware when i had to figure out how to feed my kids and wife while fighting for him

You may not care but you lost a listener for life

 

I remember the commission’s recommendation to “restructure.” I also remember THIS from AFTER the so-called cuts were announced:

The Thursday veto will jeopardize a host of other specialty pays and bonuses, and has inflamed an already bitter budget standoff between Obama and congressional Republicans.

But it does not alter plans for a 1.3 percent raise for troops effective Jan. 1, which is ensured regardless of how the veto fight shakes out.

“That’s because the defense bill is silent on the 2016 military raise. Obama had pledged to set it at 1.3 percent — below expected civilian wage growth — and lawmakers chose to allow that target to stand unchallenged rather than officially substitute their own wage hike in the defense authorization bill.

It’s the same tack lawmakers took in the 2015 defense bill, and it leaves Obama’s order, issued in August, as the final word on military pay for 2016.

As such, the 1.3 percent raise will go into effect Jan. 1” – The Military Times, October 23, 2015

I know Congress is a whole sack of turds. I know they’re over-paid, especially by the lobbyists. But THEY are the ones fucking our troops.

Also, I haven’t been on the radio for over two years, so no biggie.

Can’t support once side of the fence while crushing the other and expect 100% support. Tell me 1 fact that would make Hillary Clinton a better president than Trump

 

She’s not Trump.

But okay, I like her support of a single-payer health care system.

I appreciate that she would appoint supreme court justices that would NOT overturn Roe versus Wade.

Trump, and to a greater extent Pence, have said they’d like to overturn marriage equality, making it illegal again for gays to marry.

Look, it’s America. The great thing is we can have this discussion.

Hell, we can say “FUCK OBAMA” or “GOD ISN’T REAL” or “NICKELBACK ROCKS!” And there’s nothing they can do to stop us.

I wore the uniform for 3 years. I wore our flag with pride every day and will walk with a limp for the rest of my life. Our society has come to selecting the lesser of 2 evils. I wouldn’t put the uniform back on for a single person in the upcoming election but a marriage license shouldn’t be a deciding factor in how my kids will grow up

The great thing about our system, though, is that we can change it every four years if we don’t like it.

But it’s going downhill consistently.

Also, ultimately Congress is at least as important as the President. They make the laws. They decide whether we go to war.

Those assholes have almost all got to go. Start fresh.

They may decide whether we go to war but the veterans (myself included) decide the true reasons we go and fight.

Anyway, look, you don’t have to like me or agree with me. And I appreciate your sacrifice. You may have seen that I’m doing the 22 pushups for 22 days challenge for the vets losing the war to PTSD. It’s something I care a great deal about, and it’s a tragic embarrassment that we let it happen.

And don’t let me influence who you listen to on the radio (although I think John the Mexican has the best show out there.)

Take care, bub.

I 100% support the support of the 22 a day that we lose. I served with most of them I just don’t want to shut the door on the one man that legitimately cares about them over a country 3000 miles away. You may have not been on for 2 years but I’ve listened to you for a lot longer than that.

Well, I appreciate you listening when you did (before you knew I was such a filthy bleeding heart libtard. Ha!)

I still live every day believing every man would choose his own family (country) before another. I know you would do the same if you were forced to choose between one or the other. It’s different when you don’t feel you can pick both

As every Christian I’m all about helping every man woman or child on this planet, but its time we take care of our own country.

And I think it’s totally possible to do both.

If our leaders would see it that way we’d be a lot better off sir

Take care in whatever ventures you are taking on wear the skates for both of us and God bless the USA

Next time I make it to the fort I’d feel honored to have a beer with you. Takes a strong man to fight off a herd to stick to his word

It would be my pleasure, sir.

I apologize if my intentions came off wrong I’m a man who values my family, my country, and the God I pray to every night. We are all entitled to our opinion I respect yours even if I don’t agree with it

Dude, I only wish more people would take the time to actually have a discussion, instead of just screaming and sharing memes. So, Thank you. And be well, bub. Let me know when you’re in town. I’ll get the first round.

Think we’d all be better off if we listened to our conscious a little more and spoke what we truly believed rather than trying to keep from offending ppl. Hope to have a beer and hopefully be on the ice with you Sir. God bless.

 

 

How about that? Civilized people, having a chat. Now, a couple notes. First, my use of the word “Libtard.” I really dislike that word. Not because it’s an attempt to smear or slur those of us whose opinions are left of center. Rather, because I have a friend raising a kid with Down Syndrome, and the word “retard” or any variation thereof, when hurled as an insult, rubs me the wrong way.

So, why use it in this conversation? Because I assumed, incorrectly, that Shane might be the sort of person to use that word. It was a vain, stupid attempt on my part to neutralize his weapon before he could use it. I shouldn’t have. Anyone scoring this debate would award a point to Shane.

Point number two: neither of us really budged. I don’t think for a second that Shane is going to run out and start polling for Hillary, no more than he believes I’ll cast a vote for Trump in November. And you know what? Thats totally okay. You’ve no doubt heard a friend remark “Never get into a political discussion on Facebook, because you aren’t gonna change anyone’s mind.” There’s a fair amount of truth to that, although I’ve seen it happen. I’ve watched opinions change during the course of a comment thread, and it’s amazing to see. But the point is, that’s not even the issue. The point is understanding each other a little better. The point is that this is still (ostensibly) a Democracy. The point is that the First Amendment owns that place of honor in the Bill of Rights because it is ultimately the most important one. Freedom of speech. Our gift to the world.

So, going forward, just engage a little more. Talk with people, not simply at them. By all means, share memes and stats and quotes…but use those as a starting point, a chance to spark a genuine conversation. Trust me, you’ll feel better, less stressed and anxious, especially as Election Day draws near. And who knows? Maybe you’ll make some new friends along the way. At the very least, you could potentially develop some of that mutual trust and respect people talk about.

Maybe this social media thing is gonna be okay after all. And, just maybe, so will we.

 

 

Trying New Things

You’ll notice some changes to the ol’ site, and you’ll probably notice more going forward. For starters, a new theme and a new layout.  This theme (one of WordPress’s many free layouts) is sort of a throwback to the original blog design, but with some stylistic nods to my most recent effort.  Considering this is only the third theme change for my blog in almost four years, I suppose that’s something.

“But why change?” you moan.  “I like the old page, with literally all of your blog posts easy to see at once!” you cry like a little baby.  “Please give me an orgasm!  It’s been so long, and you’re nowhere near as good as you were when we first married!  I’m leaving you for a goalie” you screech like my wife.  Well, there are several reasons, thank you very much.

For starters, some readers plain didn’t like the old design.  Said it was confusing.  Yes, you could scroll down and down and down and down to find that Big Bang Theory blog I did in 2011 (that thing STILL gets views) but there was no archive feature, no calendar.  It was sort of browsing through a bunch of old back issues of magazines to find that story you wanted.

Also, the old format didn’t allow me to showcase two things I love very much: myself and my friends’ blogs.  I love me.  I love me so much that I often have physical relations with myself.  You can now see my Tweets (EVERY ONE OF THEM IS HILARIOUS!) and my Facebook page (EVERYTHING IS STOLEN FROM REDDIT!) on the right-hand side.  But over on the left, beneath the latest and archive blog posts, you’ll see my blogroll is once again visible.  This is a list of some fine blogs, many of which are updated a lot more often than this one.  You’ll find comedy blogs, entertainment blogs, blogs about roller derby and poetry and comics and heartbreak and pie.  I encourage you to check them all out.  I know some very talented motherfuckers, and you should get to know them as well.

I'll be completely honest, I just wanted to see how photos displayed on the new page.  Oh, and there are spiders everywhere on this blog.  Sleep tight.

I’ll be completely honest, I just wanted to see how photos displayed on the new page. Oh, and there are spiders everywhere on this blog. Sleep tight.

That’s it for now.  I have to research some product info for a big commercial thingy.  But take a look round and let me know what you like and don’t like about the new layout.  Maybe I’m not done yet.  Maybe we need some curtains and laminate flooring.  Maybe it’s just fine.  Ashley Motia will tell me to my face.  Yes sirree bob, she will.  Lawd yes. But you can leave a comment below.  Just as good.

Thanks for reading.